Search Engine Marketing (a.k.a. SEM) is different than SEO, with SEM you are paying for ads in the search engines such as Google, Yahoo, Bing, Overture and other top search engines. Most of this advertising is Pay Per Click (a.k.a. PPC), meaning you will not pay for the ad until some clicks through to your website. This can be a very efficient form of advertising if done correctly.
When putting together a SEM campaign our marketing team will take the time to understand your marketing strategy and brand. We will use this information along with extensive key word research to find the most powerful keywords that attract your target audience.
That is only the beginning of a good SEM campaign the next step is to build landing pages that are optimized for lead generation. When a prospect clicks on your ad you want them to see the information that they are looking for and make it easier for them to buy or inquire about your services.
We provide weekly reports to our clients that show how many people are clicking on your ads and what they are doing once there are on your site. These reports help us fine tune your ads so that you are getting the highest rate of return for your advertising dollar.
If you would like us to perform a free SEM analysis our would like more information about PPC advertising please fill out the form below or you can always reach us at our toll free number 1-800-PARSONS (727-7667).